{"@context":"http:\/\/schema.org\/","@id":"\/en\/blogs\/beauty-tips\/guia-retailers-marcas-de-belleza-chile#article","@type":"Article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/aevia.cl\/en\/blogs\/beauty-tips\/guia-retailers-marcas-de-belleza-chile"},"articleBody":"Adding skincare and clean beauty brands to your store can open up a high-turnover category, but it requires informed decisions. This guide summarizes what to check before working with a distributor, whether you are an independent store, a chain, a pharmacy, a perfume shop, or an e-commerce business.\n\n1. Health regulations\nA cosmetic product sold in Chile must comply with current health regulations, such as ISP notification and labeling in Spanish containing the importer's information. Ask the distributor for the resolution or notification number for each product and verify that it is indicated on the packaging. This is your protection against inspections and for your customers.\n\n2. An assortment designed for needs, not just brands\nSkincare buyers are looking to solve a problem: hydration, blemishes, pores, sun protection. Build your assortment based on needs and cover the key categories:\n\n\n Cleansers and toners.\n\n Serums and treatments.\n\n Hydration.\n\n \n\nSun protection, high demand and repurchase.\n\n Masks, lip care, and entry-level, low-priced formats that help customers try the brand.\n\n\n\n\n3. Ready-to-use product information\nA good distributor provides complete product sheets: description, ingredients, directions for use, volume, and photography. This saves you work and improves your listing or display. In the AEVIA catalog, you can see how that information is presented for each product.\n\n4. Margin, turnover, and commercial terms\nAsk about wholesale prices, minimum order quantities, volume discounts, payment terms, and return policies. Also ask about the shelf life of the products and the available stock: in cosmetics, the expiration date matters.\n\n5. Training and point-of-sale support\nSkincare sells through explanation. Ask if the distributor offers training for your staff, support materials (fact sheets, graphic material), and samples for your customers.\n\n6. Logistics and replenishment\nConfirm delivery times, replenishment frequency, and how stock is managed. A stockout of your best-selling products weighs more than any discount.\n\n7. Marketing and positioning\nAsk about brand support: content, campaigns, photography, and awareness. Brands with prior market presence, such as those already sold in channels like Falabella, usually have established demand.\n\nQuick checklist to evaluate a distributor\n\n\n Does it provide an ISP notification number for each product?\n\n Is the labeling in Spanish with the importer's details?\n\n What are the minimum order requirements and payment terms?\n\n What is the remaining shelf life at the time of delivery?\n\n Do they provide product sheets and photos?\n\n Do they offer training or marketing support?\n\n What are the delivery and replenishment lead times?\n\n Can they share references or channels where they already sell?\n\n\n\n\nHow AEVIA works\nAEVIA distributes a portfolio of five brands: COSRX, Mario Badescu, Hello Sunday, ToVegan, and Frida Kahlo, which is currently sold through Falabella in Chile. We are looking for new channels in Chile and Peru that want to add these brands to their points of sale.\nIf you have a store, chain, pharmacy, perfume shop, or e-commerce business and would like to evaluate our portfolio, write to us and we will send you our commercial information.\n\nFrequently asked questions\nCan I start with a small assortment?\nYes. We recommend starting with the highest turnover categories, such as sun protection and hydration, and expanding based on results.\nDo you work with stores outside of Santiago?\nWrite to us with your store details and we will evaluate the logistics.\nDo you also sell to Peru?\nWe are exploring new channels in Chile and Peru. Tell us about your situation via the contact form.","headline":"How to add Korean beauty and clean beauty brands to your store: a guide for retailers","description":"A practical checklist of what you should review before adding skincare brands to your store or chain in Chile.","datePublished":"2026-10-06T18:30:22-03:00","dateModified":"2026-10-06T18:30:22-03:00","author":{"@type":"Person","name":"Caro Aevia"},"publisher":{"@type":"Organization","name":"Mi tienda"}}