Donde la belleza se encuentra con la longevidad. Belleza, evolucionada.
A beauty platform focused on innovation, efficacy, and evolution — for an informed and curious woman who values design, quality, and well-being.
A house of brands that evolves
AEVIA is the brand evolution of Betrade: a house of beauty brands —clinical cosmetics, clean beauty, cosmeceuticals, and longevity— that currently distributes products from 5 brands (COSRX, Frida Kahlo, Hello Sunday, Mario Badescu, and ToVegan) exclusively through Falabella Chile.
This site, in its first phase, is not an online store: it is a B2B showcase for other stores, retail chains, and e-commerce channels to get to know our catalog and consider adding these brands to their points of sale.
Aevium + Via
Aevia comes from Aevium (Latin: eternity) and Via (path). The concept behind the name: taking care of yourself from a health perspective, not just aesthetics—using technology, research, and science.
We are more innovative, international, and aspirational than our origins. We don’t seek to look younger. We seek to feel and live better.
Reliable, intelligent, sophisticated, scientific
Conscious and innovative
We select brands with evidence behind every formula, not just trends.
Visionary
We are anticipating where beauty is heading: health, science, and longevity over superficial aesthetics.
Sophisticated
Design and curation tailored for an informed, niche audience.
Reliable
Backed by a real retail presence and a direct relationship with the brands we represent.
Behind every brand we represent, there is science, evidence, and evolution.
We are a beauty platform focused on innovation, efficacy, and evolution. Taking care of yourself from a health perspective, not just an aesthetic one—with technology, studies, and science behind every product we select. We don’t seek to look younger. We seek to feel and live better.
Clean Beauty
Conscious, safe, and transparent formulas.
Inner Beauty
Well-being that shows from the inside out.
Cosmeceutical
Science and technology applied to skincare.
Longevity
She is not looking to look younger. She is looking to feel and live better.